hiding the magazine under the bed
There was a time way back when that Sports Illustrated had some very good writers. Of course, once upon a time Rolling Stone had great writers. At some point in the last three or four months I got a cautionary e-mail from some such organization that alerted me to a number of "bonus points" that were about to expire. There weren't enough points to trade in for anything of real value - movie passes or a Mercedes-Benz - but enough to get three or four magazine subscriptions. Fine. Even though I'd pared down to the New Yorker and one cooking magazine (gift), I decided to at least use the points for something...anything. Free points! My first mistake was in not hitting myself in the head immediately for even thinking that more magazines is a good idea. Secondly, if the mags are on offer for basically nothing then they probably aren't needed. It's sort of like the Mike Greene theory for choosing wine: always buy the second least expensive. His idea was that the cheapest was the cheapest for a reason and the second cheapest was probably just good enough to get by. The one outlier was a second or third cheapest wine on sale by the case (if you are aware of the previous price). At that point, buying the cheapest is just fine. X goes by the theory that all wine purchased should come from the aisle ends (something recommended by Waitrose in England). I think it's basically the same thing. But, back to magazines. I chose the Economist, Sports Illustrated, and Glamour. One of those wasn't for me. My first problem is that no human can read an entire Economist issue - or part of an issue - before the next one darkens the door in seven days time. I have a hard time getting through a New Yorker in one week - the Economist is a behemoth. The follow-up is that Sports Illustrated has become the Blender of sports mags. There's no quality like Frank Deford, there are no well-written pieces - at all - and every page seems to be an exercise in just how sexy the mag can be. I've probably gotten six or eight issues and I'm just wasting away the environment; I've tried, it stinks. I don't have any input on Glamour because I'm not reading it. (Cue the Seinfeld references.)
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